台客氣味 是你不可不知的潮流
“Tai-keness”, A Trend You Have to Know
自從新的男子團體玖壹壹登上小巨蛋舉辦演唱會、拍攝廣告，並在電視強力放送之下，似乎過去對於台客的負面印像扭轉了過來，過去以往的次文化似乎隨著大眾傳媒逐漸地向主流文化靠近。
Ever since the Taiwanese boy band, 911, took stage in Taipei Arena for their concert and took part in TV commercials, the negative images associated with Tai-ke in the past have been reversed. Sub-culture in the past, with mass communication media, is now approaching the mainstream culture.
對台客的想像 台灣流行指標
Tai-ke Images, Taiwan’s New Trend
對人類而言，有時尋找伴侶會將自己原生家庭所無法獲得滿足的缺口，投射在尋找伴侶的選擇標準之中，藉此獲得心靈上的填補。而同志尋找伴侶時，也會套用某種程度上的權威式崇拜。過去對於"台客"文化的刻板印象，可能跟低俗、滿口髒話、吃檳榔等負面形象連結。至於正向的想像，可能就有講義氣、顧家疼老婆、性能力較強等等。若透過音樂、電影以及大眾傳媒來翻轉台客文化，例如早些年的一部勵志電影《陣頭》，玖壹壹的夯歌曲＜痴情男子漢＞，這麼直白和大剌剌示愛，著實讓台客可愛的一面表露無遺。有些同志朋友還表明只愛台客，因為他們很會照顧另一半，對他們無微不至地呵護。在同志市場中，除了野狼、熊、猴等名稱，台客可能也有望逐漸從不被看好的次文化，翻身成頗夯的一個族群喔！
It is not uncommon for people to look for the types dissimilar to those found in their family or social circles as the ideal partners. Past impressions about Tai-ke culture were usually linked to vulgarity (bad language and chewing betel nuts). More positively, Tai-ke would be associated with loyalty to friends, pampering their other half, sexual competence, etc. Music and movies have also helped reshape Tai-ke’s images. Many gay guys have also declared their affection for Tai-ke because they are known to look after their other half. In the gay community, in addition to “wolves”, “bears”, “monkeys”, perhaps Tai-ke will emerge as a popular type soon!
